Robust real estate markets tend to spawn new, creative strategies for buying and selling homes. These strategies might reflect the current market activity, but they’re reminiscent of fad diets… Here today, gone tomorrow!
Maricopa County has experienced a strong seller’s market for over 18 months, and we anticipate it will persist. But, like a fad diet, one example of success cannot be applied to every client in this quick-changing market. And in 2021, we saw weekly changes in the local market.
One trend, for example, is the institutional buyer, more commonly known as iBuyers. These companies focus more on market domination backed by Wall Street money than time-tested marketing strategies. Locally and nationally, iBuyers have seen a rocky existence.
The virtual model used by iBuyers eliminates the human element. As a result, homebuyers do not receive the valuable information, negotiating skills, and connections to vendor referrals that a local, professional Realtor provides. These personalized resources are necessary for buyers and sellers to make good decisions.
Another new trend is super-fast marketing periods. If you’re a serious home buyer, you probably watch open house postings like a hawk, frustrated by short open house timeframes. This frenzy severely limits the ability to analyze the home in a calm, reasonable manner. These programs purposefully create extreme urgency while ignoring the requirements of a well-thought-out homebuying decision. This often leads to irrational negotiation on homes, followed by a high rate of cancellations, inconveniencing both the buyer and the seller.
Even more damaging to a seller’s success are the quick market changes from super-hot to only mildly hot on a week-to-week basis, causing unrealistic expectations for many sellers when the crush of buyers doesn’t magically appear.
Is there a better way? You bet! At RE/MAX Sun Properties, our agents meet weekly to dissect the market and discuss the best strategies for current Fountain Hills clients. These sessions help us develop various personalized tools for each buying and selling client.
Our agents also understand that each family has different needs, and that’s where we shine in this ever-changing market. For sellers, we help assess your property’s advantages and shortcomings, provide thorough market statistics and excellent marketing tools. We create a smooth process that will net a qualified buyer who is genuinely in love with your home and eager to close escrow. And, we can do it in a similar timeframe as a fad sales process while getting you the highest price for your home, best terms, and more money in your pocket in the long run.
If you’re a buyer, we know the strategies to help you get the home while not forsaking smart decision-making.
There is no substitute for hard work and local experience. Let’s discuss how we can help you have a pleasant and financially satisfying experience today!